We build brands that competitors can't chase and culture can't ignore.
We help Sports, Entertainment, Gaming, and CPG brands claim, protect, and express positions only they can occupy — without regret or retreat.
Burn the ships.
“Free Radicals is one of those rare partners that think strategically, execute beautifully and systematically, while always focusing on helping our brand grow.”
Shauna Spenley
Chief Marketing Officer
“In true Nike fashion, the ambition for the brand energy center was high. The strategy, the build-out, the programming, product launches, and the creative execution had to be best-in-class, and Free Radicals exceeded all of our expectations and KPI’s.”
Jason Cohn
Brand Director
“The team's brand and design work was ahead of its time and set Netflix up to scale the business cohesively to the rest of the world.”
Kelly Bennett
Chief Marketing Officer
“Free Radicals’ contribution was not just in the outstanding campaigns they led but also in the spirited, dynamic culture they nurtured within the team—inspiring creativity, elevating brand messaging to an art form, and leaving an indelible mark on both the brand and the industry.”
Christopher Mater
SVP Sports Marketing
“When we started our business, we thought we knew what a brand was or could be. Then we met Free Radicals, and they’ve transformed our brand, business, and trajectory to help us scale for long-term success.”
Ashton Bailey
Co-Founder
“Free Radicals took an insight and turned it into Quiksilver’s most viral moment in years. Griff might not have won the world title, but the campaign was the most successful we’ve done.”
Nat Johnson
Global Creative Director
“Jeep is synonymous with adventure, but translating that spirit into marketing magic takes a special kind of studio. What sets Free Radicals apart is their ability to seamlessly connect the Jeep brand with our sponsored athletes—embodying the brand’s adventurous spirit.”
Carla Longerbeam
Group Account Director
“Free radicals brought the project to life in a way we never imagined. Not only did they alleviate the internal team by taking on a heavy lift in a short time frame, but they elevated every aspect of the strategy and creative. It’s been the best metrics for Vans Surf to date.”
Kevin Casillo
Global Brand Manager
“Building a media network from scratch for Activision/Blizzard’s esports leagues, games, and IP was a massive undertaking, and Free Radicals was vital in creating our experiences.”
Rance Piatt
VP of Product
“Free Radicals helped us create a unique launch strategy for our quarterly product releases, going way beyond typical partnerships and activations to boost awareness effectively in our category.”
Scott Hargrove
Chief Marketing Officer
Grow fandom AND DEFINE CULTURE.
Competitive advantage—we're obsessed with it. Most brands don't have it. They'd rather stay in their comfort zone, where risk is something you mitigate, and brand relevance is just a talking point. They'll throw around a disruptive idea in the conference room but wind up right back in their beige corner office.
Then there are the icons that stay sharp and relevant, leaving your team with the question: Why didn't we think of that?